Evian

Insight: We know that you’re not meant to refill plastic bottles, but they’re so handy, so we just do.

Idea: It’s safe for 5 fills, so let’s own that.

Pressable dimples on the bottle to remind us how many times we’ve refilled the bottle. Evian bottles are only single-use plastic if you just use them just once: that’s down to you. They’d love you to get the most out of the product and re-use them within the safe limit.