BT

Insight: People are faced with a tough choice on sunny days: catch the sun or do the things they want to do online.

Idea: Great wifi range makes the garden a new room in the summer.

Launching with a special “Gogglebox in the Garden” sponsored show. 

Direct mail includes a branded parasol for devices. 

We’ll partner with B&Q and create a site that helps people really move their rooms outside: The site shows the range of their wifi using the Superhub and asks what they’d like to do in the garden. The site will offer the kit needed to turn their garden into an extra room for the summer.